We’re a strategy and design studio helping to create and revitalize thought-leading brands.

Our adaptable approach centers on storytelling and evoking a deep sense of intrigue to connect to the wider world.

Cynthia Lloyd

Founder + Brand Strategist

As the founder of Brilliant Brands, Cynthia is a passionate and driven brand architect who cherishes the opportunity to collaborate with and empower business owners by providing the insights and tools they need to craft unforgettable brands. From a young age, she has been fascinated by how major brands, from cereals to luxury cars, achieve worldwide recognition and excellence. This fascination has instilled in her a deep-rooted belief that well-built startups have the power to ignite profound emotional connections and scale to unimaginable heights. She has dedicated her extensive career to bringing these visions to life for her clients.

Cynthia studied Visual Communication at both UCLA and Otis College of Art & Design and is currently writing her first book and digital course on the art of branding.

meet some of our brand-builders

  • "My only regret is that I didn't know about Brillant Brands when I started my career in Real Estate Development..."

    John S.

  • “A real game-changer in creating clear brand vision, and achieving ambitious business goals"

    john

  • “Cynthia is a next-level creative leader and insightful branding director.”

    nancy

  • “Working with Cynthia has been such a gift!”

    jamie

  • “Turning my passion into a thriving brand has been one of the best decisions I’ve ever made."

    susan

  • "The wisdom and passion for encapsulating business vision into cohesive launch & scale strategies has resulted in beautiful and engaging storytelling for our brands."

    john d

  • "An amazing brand strategy experience, and such a pleasure to work with."

    Marguerite

  • "A winning formula for those who wish to create, update or market products with a clear brand voice."

    Leonne
  • kelly

    "Being the creative director of a large number of SKU's in the speciality food space is no small task. Cynthia and her team managed it beautifully!"

    Kelly